The OBTU website saw an increase in unique pageviews of 63% through June 30, 2019 compared to the same six-month timeframe in 2018. Total 2018 12-month unique pageviews were 10,737 which was a 27% increase over 2017 visits.
The new website was launched in August 2016 after a major rebranding and strategic communications program implementation.
“Our legacy website in 2015 featured only six pages and was not mobile-responsive,” said Jim Schmiedeskamp, Oak Brook TU Communications Chair. “Today we have over 60 pages of content featuring our conservation and youth education programs as well as relevant and timely fishing information for six Midwest states–llinois, Iowa, Michigan, Minnesota, Missouri and Wisconsin.”
Visitors can find information on area guides, fly fishing shops, lodging, and restaurants as well as real-time USGS river flow and weather information and state fishing license links.
The website’s most popular 2019 web pages after its home page are the chapter’s youth fly fishing classes, annual summer youth camp, Wisconsin Driftless Area and Michigan’s Dowagiac, Muskegon and St. Joseph Rivers.
The website’s newest feature is a rolling 12-month calendar featuring all chapter meetings and events, including Google map location information and the ability to save specific events to your online Google and Apple calendars.
Check out and book mark the OBTU website at: obtu.org